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First buy traffic, whatever keywords you have which are getting under 2ctr, means you are doing it wrong.
keywords -> adgroup -> ad -> landpage has to be clear. you dont buy keyword "big boobs" and send to a website about ember reigns because it is too loose.
if you were to buy big boobs then you write a copy about big boobs for an adgroup that is all about big boobs that has a landing page with big boobs 100s of times everywhere on it. ... but that is not what you are doing, you are doing ember reigns.
you can get roi on adwords for 99% of any products, but the volume might be limited.
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