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You can optimize your terms and ads as Harmon & co said. But I do think with the price point of most paysites and the current conversion averages it's not easy to get a good ROI on Adwords, unless you factor in rebills (and cross sales if applicable). Then it can make more sense. Still, is it the most efficient use of your advertising budget right now, I have my doubts....
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DeltaofVenus.com - Vintage Erotica from the 1800s through 1979
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