Quote:
Originally Posted by bigpappa17934
So about 6 weeks ago I created an adwords campaign for one of our solo model sites. I have been daily adjusting the 1st place bid for the keyword of the model name to get top placement for her name. I am wondering what kind of results anyone else might be getting from using adwords as opposed to an industry specific Text campaign. I find that my CTR is actually VERY good at 1.89% and my conversion ratio has been 1:300 BUT my cost per click and cost to get that new customer is WAY high at about $200 per add. Is anyone else effectively using adwords with better results or is adwords still just to expensive?
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You're using the wrong key words, dude. You are probably trying to hard to get top notch key words. The key to AdWords is to modify it until the point that the cost effectiveness equates to your spending budget. Use BLONDE, BRUNETTE, PETITE, etc.
Also first place isn't KING per se, it's the way the ad is written. Set yourself a budget daily and watch your modifications closely. Skew your ads as the results pour in.