Quote:
Originally Posted by pompousjohn
I was gonna nit-pick and multi-quote you but the point is: You assume the alleged "shaving" in whatever hypothetical situation we are discussing is a constant that can be worked around, I am saying it's not. It's watching you and always looking for a way to take whatever you are counting on. You want to spend hours tweaking and optimizing ROI for a company that is spending hours undermining your earnings have at it, I won't spend too much time trying to dissuade you.
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None of that changes the equation one iota.....
Determine a benchmark that is significant to you. As a given let's assume 100K uniques is a significant number to you. Who pays you the most per 100K uniques? Not per day, not per join, not this week or this year. Once you have that benchmark you monitor it. If a sponsor is wasting their time turning shaving on and off all day it has zero impact on how much they pay you per 100K uniques. If that number drops, it doesn't matter if it dropped because they shaved or dropped because the content is stale or dropped because they stopped updating their tour, or anything else. The two numbers that matter are always in your control.
The numbers you control never lie. Money / Clicks = Value.