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If I had to take a guess, he was adding sales to your account to get you to promote the site hard / enthusiastic about a new site. That way you would see better than real results so you'd push the site harder / keep you happy.
Then he stopped doing it and then he started doing it again when you complained if he knows who you are / what your account is.
This is one plausible situation. The reality is no one will be able to truly know.
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