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When you say chat traffic, are you talking about chat bots and stuff? I did that heavily back in the day and can't say I agree with much about what's being said here. Not only did it convert really, really, really good, but retention was ridiculously high for me. Incentivized traffic of any kind sucks but a great thing about this kind of strategy is you can laser target it without relying on filtering a ton of generic traffic.
Unless I'm confused about what this is referring to.
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