Quote:
Originally Posted by deltav
But regardless, I think it's good practice to have some kind of unsubscribe link at least in the first receipt. IMO we shouldn't be in the business of gaming customers out of their money, adult got a deserved rep for being shady with all the prechecked x-sales, card banging, malware, etc, back in the day... best be relatively up-front at this point. Again, if people like your product and you keep updating, they'll keep their subscription.
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I completely changed my welcome emails when a customer joins one of my paysites about eight months ago. Rebills have absolutely gone way up. (Also, let's be clear: "unsubscribe", to
me, denotes email lists while 'canceling' refers to paysites. Perhaps technically it is 'unsubscribing' from a 'subscription' but I find it confusing. LOL Just sayin'.)
What i did was delete any references to canceling, rebilling charges, etc. But I also agree with your point of NOT being deceitful. So what to do?
Well, I went with assuming the customer is smart enough to know that 'click here for any website or billing issues' is where he would want to go to cancel. LOL But I also agree with Beaner. HOW something is presented (or described, as with my annoying 'unsubscribe/cancel' example above) goes a long way in communicating to a Member. Sometimes it's unconscious but I do not want them to even SEE the word 'cancel' (or 'unsubscribe' - unless it's on an email. Oh - and ever notice how clever
mainstream is with THEIR 'unsubscribe' links on THEIR emails? Like making the link an off-white so you can't see it, or a tiny 4 point font, or burying it inside a paragraph of text. Just sayin' LOL).
There are ways of being ethical without leaving money on the table OR deceiving your customers. Again, compare Adult to mainstream and it's really quite shocking.
