Originally Posted by robwod

For the life of me, I just do not understand why there is such a cat and mouse game when it comes to AdBlock. If people don't want to see banners, so be it.

A much better approach, in my opinion, is to proactively engage them in other ways. For example, have a simple script that detects adblock. If detected, replace the banner creative with a simple text advertisement that is included, not run through a script.

eg: (basic code for illustration purposes, NOT actual working code):

If adblock == 'YES', include /path/to/text/ad.txt
Else include /path/to/openx/adzone.txt

The first one will load a simple text file that can be styled via css. The second could contain your ad software's javascript for that zone.

The absolute dumbest thing I have seen people to do yet was redirect adblock users to a page to "educate" them, or worse, redirect them to some page off your site.

If people don't want adblock users on their sites, feel free to send them this way.