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This is the first thing I would suspect:
The program left the fraud scrub wide open for a new site to encourage affiliates to send traffic then when they felt the mission was accomplished (or started seeing some fraud) they increased security a little bit and maybe even went a little too far.
Then after people started noticing and questioning it they started looking for some middle ground.
As a site owner I find it very hard to strike the right balance. When affiliates are happy the bank is not, and vice versa.
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