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Well I was never the one to be comfortable building a site on tumblr or any free service... granted you do what you can with what you got for now until you can do the ideal.
I tell all my clients to build their online business as if google did not exist. That meant a good mailing list cultivated over time so no matter what happens with google you are still alive.
I am not saying that building things and getting google traffic doing seo etc... is to be avoided. Just don't put all your eggs in that google basket...
I've seen many business go down when they get delisted or sandboxed by google. it ain't pretty...
Good Luck.
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