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Originally Posted by Paul
You really do talk absolute bollocks 
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Really? You think they do not shoot excellent content? Interesting.
Quote:
Originally Posted by TheSquealer
As i've said many times before.. EVERY DETAIL is important. Those who act that way and spend attention on every detail and work to improve every single step or component of the process, tend to do very well. And as i demonstrated with actual math in the Shap thread... its that "5-10% here and there" that makes all the difference in the world... and the failure to understand that, is also where most tend to fail.
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I have also stated endlessly that EVERY DETAIL is important (and sited examples). What I'm saying is that without the foundation of excellent content you can focus on the "5-10% here and there" all you want and you will not see the success JT has achieved.
JT shoots his content with tube audiences in mind. that means he pays the talent to shoot the content HIS way based on his research. So guess what? The content is working brilliantly (congrats again JT!). So, in the end, it's not the Join forms or the Tours or the this or that (although VERY important), it's his content. Not to sound like Paul Markham here but look at other content currently being produced and displayed on the tubes for all to see and pay for - and that content is performing poorly while JT's (and mine, ahem) continue to perform exceedingly well.
We are not in disagreement here. I am simply stating where 90% of the focus should be and is: content. And not everyone has the resources to produce such content. If they DID then JT's advice would be paying off for countless companies, wouldn't it?