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Two points:
1. I've "fiddled with" my Join pages and found the tiniest change can affect ratios. Example: I added an orange border around my Join options (only 3, no more) and form hits jumped 22%. WTF??? I'm serious: a PayPal-orange-colored 2 pixel thick fucking border around the white Join options. WHAMMO a 22% click-through increase. Took the border away, form hits dropped back down 22%. NOT joking. Then I read where orange is an 'action color". Maybe that's why PayPal uses it, eh? Hmmm....
(Many have said my Join options are "too thin, too small" and have suggested I "make them bigger, easier to read" so I tried that. A-B tested it. After ten days of shitty sales I put the old, "odd-sized" Join buttons back. Sales magically returned. NEVER TRUST YOUR INSTINCTS ALWAYS A-B TEST.)
2. I now believe JT's biggest advantage was the money he received from the sale of YouPorn. This allowed him to do something very few could do in today's shrinking revenue marketplace: re-invest every penny back into his business. I applaud him for this and ackowledge his achievements. I do, however, wish more companies could expand in this way in today's environment.
What I don't understand is why larger companies who still film their own content are not employing the same filming/editing strategies (based on tube research) Ruseful is employing to maximize their tube traffic. I still see "the same old shit" being regurgitated endlessly while the Producers of this content complain about their shrinking ratios. Odd.
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