Quote:
Originally Posted by Arnox
Google can do this by simply taking an average of the number of people that visit a certain site and then click 'back' on their browser or return to Google via another method to further their search within a set period of time. Google will monitor what sites are returning good results for the user and rank them higher.
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I think an important metric that we're forgetting to account for is
Return Visitors. If a site maintains a strong ratio of Returns vs. New... then Google can see that people genuinely like it enough to go back time and time again.