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I don't know if it's possible to bump the big guys on SERPS.
I think you have to think of it like a specialty store (your site) vs walmart (tube sites).
User experience should be top priority.
Try and make your site unique and build your brand (site name) so people will know your site by name without having to search.
Sometimes huge tube sites can actually have way too much content making it hard to find what the user is looking for, so a smaller niche site that specializes in it may be the way to go.
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