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So far the story of Tesla Motors has been about exciting electric luxury cars and an even higher performing stock.
Next week it will reveal plans for a much less sexy innovation that is more important to the company's future than either of those things: A huge new lithium battery factory dubbed the "Gigafactory" by Tesla founder Elon Musk. The plant is the key Tesla needs in order to produce an "affordable" long-range electric car in substantial enough numbers to join the ranks of the major automakers.
"It's the future of the company," said Craig Irwin, analyst with Wedbush Securities. "They need to cut the cost of the battery in half in order to make a half-million cars.".
Full story at
http://money.cnn.com/2014/02/22/auto...html?hpt=hp_t2
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