GoFuckYourself.com - Adult Webmaster Forum - View Single Post - selling JoePusher.com need opinions on the value

Markul · 02-22-2014, 05:33 AM

1. The short answer is: What someone will pay.

2. The long answer is complicated, but let's assume that the CCBill account is handed over with the sale. I'd look at it like this:

A. I would pay no more than 18 months of revenue (that is income minus all costs, including ccbill costs, hosting, domain, marketing etc but excluding any HR costs).

or.

B. 6-8 months of turnover if I can't get the info I need to do A.

plus:

C. Any exclusive content the site has I would have to look at to evaluate, that's a tough one, because unless you have some very special content that value is probably closer to very little than most sellers / producers would like to admit. And then the more special it is, I need to factor in what I can earn vs. how much it would cost to produce new stuff.

and

D. Any non exclusive content that the site has that is produced in the last year, valued depending on the licenses and quality. Ie. can I recycle it for my own paysites.

Any physical products (I see you have DVD's) I'd not even know wtf to do with unless it came with a solid contact that could dropship it for me. Even then, the value of this sort of thing has probably deteriorated at the same rate that blockbuster has the last couple of years.

So the long answer is probably: Less than what you want. I've had people ask $xx,xxx for something only to come back 6 months later and say how about $x,xxx

But you might be lucky (see pt. 1) and find some big company that needs to branch out in your niche and then they just pay more than they would have to so they don't need to spend time building the site.

And I am sure there are people smarter/more experienced than me that has a better formula, but off the top of, that's how I'd approach it.

02-22-2014, 05:33 AM
Markul Likes Pie Industry Role: Join Date: Dec 2007 Location: The land that liberated porn Posts: 12,401	1. The short answer is: What someone will pay. 2. The long answer is complicated, but let's assume that the CCBill account is handed over with the sale. I'd look at it like this: A. I would pay no more than 18 months of revenue (that is income minus all costs, including ccbill costs, hosting, domain, marketing etc but excluding any HR costs). or. B. 6-8 months of turnover if I can't get the info I need to do A. plus: C. Any exclusive content the site has I would have to look at to evaluate, that's a tough one, because unless you have some very special content that value is probably closer to very little than most sellers / producers would like to admit. And then the more special it is, I need to factor in what I can earn vs. how much it would cost to produce new stuff. and D. Any non exclusive content that the site has that is produced in the last year, valued depending on the licenses and quality. Ie. can I recycle it for my own paysites. Any physical products (I see you have DVD's) I'd not even know wtf to do with unless it came with a solid contact that could dropship it for me. Even then, the value of this sort of thing has probably deteriorated at the same rate that blockbuster has the last couple of years. So the long answer is probably: Less than what you want. I've had people ask $xx,xxx for something only to come back 6 months later and say how about $x,xxx But you might be lucky (see pt. 1) and find some big company that needs to branch out in your niche and then they just pay more than they would have to so they don't need to spend time building the site. And I am sure there are people smarter/more experienced than me that has a better formula, but off the top of, that's how I'd approach it.