Thread: Walking Dead?
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Old 02-13-2014, 05:32 AM  
rogueteens
So fucking bland
 
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Join Date: Jul 2006
Location: England
Posts: 8,005
Quote:
Originally Posted by kane View Post
The point of the breaks is that they want to get episodes in during the sweeps weeks. There are times when the Nielsen ratings group measures the ratings of a show and it is those numbers that are most widely used when determining the cost of ads for the show. In this case there were sweeps in Nov 2013 and Feb 2014 so they wanted to make sure they got shows in during November then waited to bring it back until February so they can "double dip" on the sweeps.

It is annoying, I know.
I see, cheers. its all down to money then.
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