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First, ask yourself what can you afford?
Second, know who you want as a client: male, female, kids, family.
Are you a budget salon doing cuts under $20, between $35-50, or $70+
Third, make that list of people (regardless of where they are on the A-B-C-D list) you would want to "represent" you.
Is this persons followers/fan base match the target client you are looking to walk into your salon? Do enough of this person fans live in your area.
Next ... ask yourself how exactly do you see this person helping you?
Ie. Twitter, FB, Radio, Print or Digital Magazine photos, Events, etc.
Many C and D List personalities are not represented and can be approached directly. However keep in mind that some personalities that have ongoing gig like News Reporters, Anchorman/woman, and Team Cheerleaders alone cannot endorse your brand in any way that directly implies an endorsement by their employers (ie. CBS, NBS, SF Giants, Raider Girls). There you would need to see their contracts, and likely work directly with their handlers/management.
Final bit of free advice ... get creative in negotiating the terms. X amount of this and that. X paid monthly, and X paid for every ________ opportunity or ___________ number of people seen as new clients.
Good luck!
__________________
"The time men spend in trying to impress others they could spend in doing the things by which others would be impressed."
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