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Measure B passed because the adult industry does not understand elections or lobbying, and relies solely on litigation to defeat laws that infringe on First Amendment or similar constitutionally guaranteed rights, that involve contract law, etc.
The Free Speech Coalition's hired help were political consultants from the GOP who did not construct a useful plan to win by garnering 50% +1 of the votes cast on the measure, and framed the issue in a way that did not match the generally "some government is good" liberal Democratic base of Los Angeles county.
Most ballot measures in the county and city previous to Measure B were levies to expand services like public transit and public schools, and those were successful. AHF's framing about protecting a vulnerable & exploited class of people from harm in the work place and capitalists/pornographers better matched the bias, though neither side organized conventional grassroots Get out the vote efforts.
You gotta talk to voters and ask them to vote for you or vote your way. Twitter visibility efforts maybe influence the media and fans and result in retweets, not commitments from people to register to vote and show up committed to your cause to vote on election day. Even better would be finding highly motivated people - fans or performers - to do disciplined voter contact through phone banks and door knocks.
You know, it was an election - actual election related activity would have made more sense than hiring "War on Porn" GOPers as consultants, and studies show billboards and other "visibility" like the semi-billboards are almost useless compared to direct voter contact.
Unless the lawyers deliver a victory on March 3rd, the LA-based porn industry and fans should consider a ballot initiative to repeal Measure B... a ballot measure can't be substantially modified by lawmakers without an equivalent publicvote, though it could be unfunded and unenforced, if more vital programs need scarce resources and there's not enough to go around.
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