Ruseful

With hindsight, I would have bought a lot more .xxx domains when I was part of the founders program back in 2011. The reason I didn't was because my company had not launched any websites at that point and I could not afford more. The first 2 sites I launched in September 2011 were the first ever .xxx sites to go live, namely casting.xxx and orgasms.xxx. The revenues generated paid back the domain purchases within 6-8 weeks of launch. Since then, the revenues from those 2 .xxx domains enabled me to launch new site after new site. In my network I now have 17 of the highest rated websites of all time on the tubes. On the .xxx extension, in addition to the 2 mentioned above, I have mom.xxx and StrapOn.xxx

I have over the past 12-18 months, been adding to my collection of .xxx domain names, with some high profile ones being announced to the industry. Prior to me buying tube.xxx and tubes.xxx for $750k, I purchased teen.xxx for $400k, and a deal for BDSM.xxx, Mature.xxx, PublicSex.xxx which stood me in $200k. I also own the domains massage.xxx, Czech.xxx, party.xxx, erotic.xxx, callgirl/s.xxx, girlfriends.xxx, audition.xxx, agents.xxx, escortagency.xxx, kiss.xxx, 360.xxx cloud.xxx, mega.xxx and around 150 others. F*ck, I even own boycott.xxx

Not all of these domains were purchased from ICM, some were purchased from people who registered them on general release for the $80, and they did very well out of the small investment. And regarding the purchases, quite obviously, I am not paying for these domains in one hit. ICM registry don't hide the fact that ANYONE can approach them for a domain on their "premium domain" list, present a business plan and repayment schedule, and if favourable, you pay your deposit and ICM will release the domain to you. It is what I have done with most of the keyword domains that I have purchased, and I have a LOT of keyword domains.

Also, another huge factor in me investing so much money into .xxx domains lately is the fact that ICM Registry have won the rights to .porn and .adult, and they are expecting to be successful at auction for .sex. ICM registry are grandfathering the rights for .porn and .adult to .xxx owners. So, with the my purchases of teen.xxx and mature.xxx for example, I will also have the domain teen.porn, mature.porn. (and .adult and maybe .sex). You see, you get 3 domains for the price of 1, potentially 4. That means that I can launch 3 or 4 separate websites on the 1 purchase.

Additionally, I have all the search term stats from YouPorn from late 2006 till the sale in May 2011. We used to get over 600m searches a month in our internal search engine. This gives me a very clear insight to the category killing keywords. As and when I can afford them, I purchase more.

The reason I purchased tube.xxx and tubes.xxx?
1. sentimental reasons because of my background.
2. One of the objectives of launching a pay site network was to emulate the tube sites of today. To achieve this, I had to build out a network of the best possible stand alone websites. I did this from the knowledge and experience gleaned from the content partnership program we launched at YouPorn in March 2007. Quite simply, from the inside of a tube site, you get to learn what the typical user wants to see and how to deliver. I studied the content on YouPorn on a daily basis, and still do, looking for what users liked, what they didn't, and worked with the content partners to make their clips perform better, with fantastic results. YouPorn, for many pay sites, was the lifeblood to them keeping the site running. We were the #1 affiliate for most content partners that submitted their content to us, especially those that accepted our help.

Please look at this link: http://www.youporn.com/channels/most_popular/alltime/ You will see that of the top 12 highest rated websites of all time on YouPorn, 10 of them are mine. Its only Nubiles and BRCC that are not.

I am now in a position to launch the tube site that I have been working hard at for 3 years. In this time, I went from a staff of 4 people to over 80 currently today. My teams shoot in excess of 150 full scenes per month exclusively for my network. I have crews in London, Prague, Budapest, Florida and LA. All this has been made possible by simply joining the content partner programs of the major tubes, and delevering clips that their users will like. I wrote a guide on how to monetize the tubes, you can download it here: https://content.porntube.com . There is no secret to what I do.

Yes, I only have 4 .xxx domains live in all this time, however, many of the keyword.xxx domains I purchased was to monetize my existing content. For example, agents.xxx will be a culmination of FakeAgent.com, FemaleAgent.com, FakeAgentuk.com, and PublicSex.com will consist of FakeTaxi.com and PublicAgent.com. I recently launched a compilation site that consisted of all my cream pie scenes, under LoveCreampie.com, and we took over $5k in revenues in the first month.

In the advent of the 1,000's of gTld's being released, the search engines "have" to change. the users need to adapt they way they search. Please watch this short video by Frank Shilling, the worlds biggest domineer, and the early adopter of .xxx domains https://youtube.com/watch?v=p75KeJN9D0E He explains it way better than I could ever do. This video was fundamental in me embarking on the recent spending spree.

In writing this post, I have tried to be as honest and open as possible. Hoping to give you an insight into why I am spending so much money on .xxx domains and why this is working for me. I am not trying to antagonise you or anyone and really don't want to start a riot. For sure, there are still .xxx haters on GFY, and everyone is entitled to their own opinions. Its clear that .xxx is not for everyone.

My closing note is that, as long as you pay your renewals, your .xxx domain will last generations. I have 6 kids, and I plan to leave them a legacy of some of the most powerful domains in the adult industry. .xxx is gaining traction, with the imminent launch of .porn and .adult, the extensions will be gaining speed. It may take another year, 2 years, 3 or 4 years to really deliver on the promises, but I for one, am grabbing as many keywords as I possibly can.