Strange to read this after just coming back from ASW/Internext, what do you guys think?
http://techcrunch.com/2014/01/13/boo...ign=fb&ncid=fb
Quote:
Well, I do: Booth babes do NOT convert.
How do I know? Well, I actually split-tested this a few years ago and the results were indisputable. If you have invested in a trade show to generate new business, using booth babes is a lead conversion boat anchor.
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I've always wondered if they helped or not, certainly don't hurt to look at
