I'm currently working on some new websites and updating my technical skill set at the same time.
Trying to decide the way to go in terms of optimizing for mobile. The trend seems to be to have one URL that is responsive to all device types, however, upon doing some SEO research I'm not sure if it is beneficial to have a responsive site vs a seperate mobile site in terms of ranking benefits.
In fact, in many of the tests the mobile only sites appear to rank better than the responsive sites.
Trying to decide which route to go. Separate desktop & mobile sites, or a single responsive URL.
Each have their own pros and cons, but my #1 concern is effect on SERP rankings.
Google states the single responsive URL as an industry "best practice", but again real world results show otherwise.
Discuss
