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With this, you may as well have the unique opportunity to test your own offers aka something you always thought could sell but never got the chance to test that out. That my be pushing somethings other's don't or in a way they don't do that, or coming up with own concept.
If you're at liberty to use 20k uniques a day that's already enough to test out and observe the behaviour / buying patterns.
Without knowing much in particular about the traffic, what it is looking for, this may as well be a great opportunity to find out. Basically I would try to build up anything out of the box and see if it shows acceptable progress.
I have about three ideas lined up, I didn't make any projections yet, but this would be exactly the perfect way to see if it has potential to deliver.
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