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I think at this point it's pretty clear that the issue is not Plugrush or their owners, because they were doing anything specially wrong or unethical as some suggested. They are stand up guys and one of the most fast growing networks in the last year imho. The issue is that Google is starting to ban mobile redirects in general when they go to a totally different site/domain/content.
It happened to sites using Plugrush as it could happen to any other site redirecting their mobile surfers to advertising directly. As the Google spider sees a different domain/site/content than the new Google smartphone spider, and specially a new domain on each visit, as that is the nature of standard redirects in ad networks.
Notice also how the Google webmaster tools have a new tab named "Smartphone URL errors" that also proves that something new is going on related to mobile.
Straight mobile redirects to advertising have been really profitable for the last 3 years, however it had an set end date, the day Google started to ban sites doing it and that day has come and again it is not specially related to an ad network in particular but to the way of doing it. It is still profitable but at a risk, its not SEO safe anymore.
We have developed and tested a new way of redirecting over the last year on several top 1000 Alexa sites, that is SEO friendly while giving you around 80% of the revenue of old style redirects. We looked ahead and prepared for this day at the cost of maybe not being as competitive as other mobile programs, but that is for another thread.
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