They made a terrible mistake a few years ago branding their soda as 'soda for men' and belittling female consumers (who are probably the ones most likely to be writing the grocery list or going to the supermarket for a family). The college aged 'men' they were after likely drink beer or liquor with mixers... if they wanted to go after them they could have taken the angle that Dr. Pepper is a terrific mixer, or is the best thing you can drink when you can't drink beer... without alienating the largest demographic of the consumer population.
The soda itself is sugar water, just like all the rest. People are buying the can and the campaign, not the product itself. Why they thought narrowing their own audience was a good idea is what I do not understand. They claimed 'women will get the joke and not mind' which is not the same as 'women will want to buy it because of this'... and they wasted millions of dollars on broad nationwide TV ads rather than going after smaller niche audiences that are already male dominant the way red bull or mountain dew have done successfully with things like the X Games, which compounded their original error in terms of expense and lost market audience.
That's my
