Originally Posted by Why

interesting topic, i do see your point in the CLV metric. however you are unique in that you have a unique and exclusive product. i think people with cookie cutter sites are more looking to track the overall value based on how many crosses they can bang out. in their case the CLV is null as no one with a brain would ever re-join. i think few in adult are tracking things are well as through should over the entire customer lifetime, those that are and have a unique product could probably mine very valuable data.