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Originally Posted by The Porn Nerd
No, my point is that an adult customer's "needs" are VASTLY differant than someone buying a smoke alarm for their Grandmother.
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I think you are misunderstanding. Customers are customers. The questions and concerns may certainly differ from product to product, service to service etc but that has absolutely nothing to do with treating customer service as a very important aspect of success. What concerns or questions exist, has zero to do with the processes and procedures you implement to properly deal with customer service. THAT is what does not change across any industry, product or service
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and finally, catering to your Members via good Customer Support is important but is not THE KEY TO SUCCESS. It is a factor but how much time you spend on it really depends, I think, on the feedback you get from your own members.
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This again is exactly what separate those who strive for and create excellence and those who can only reach mediocrity.
"The key to success"
Every factor is either a key to success or failure. Every factor needs to be fully addressed and managed well. Those who continually strive for excellence treat every factor involved in their success such as customer relationships as life and death. Those who don't, never achieve anything truly great, are never modeled or copied and never remembered for what they built or did and are quickly forgotten.
Who and what do you think will be remembered in the end? You and any one of your sites? Or Shap and just one of his sites? That's something to think about.