Quote:
Originally Posted by TheSquealer
Btw... Do you think ccbill has a customer service strategy for 10,000 different types of sites, niches, products and so on.... Or one?
And adult customers ARE mainstream customers. They buy bread. They buy clothes. They buy music. They buy cars etc.
This false distinction has been made since 1996 in this business online "surfers are stupid" was all anyone ever said, that sentiment is still echoed in your reply. They are not your cherished customer... They are degenerates which need to be treated as such.
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Both you and Shap are misunderstanding my comments here. I do NOT think "surfers are stupid" or that Customer Support is unnecassary. And no Shap, my comments do NOT imply that I would then be a 'card banger' and try to exploit my Members. Fuck you Shap. Let's not swing the pendulum the other way here.
No, my point is that an adult customer's "needs" are VASTLY differant than someone buying a smoke alarm for their Grandmother. LOL Many, many adult customers do NOT want to be 'bothered' or even catered to. They want to grab their porn, whack it, and exit, sometimes as anonmyously as possible. How often should you email your current Members? How many opt out if you send them too many emails?
No, adult customers ARE "people" but they are differant kinds of customers. Their main concerns *usually) are:
My password doesn't work (easy fix)
I cannot figure out how to download the content on a Mac or a device (again, easy fix)
I do not like the content (sorry, see ya)
I want MORE content (so here's a bunch of links for you to check out other Programs....)
The videos won't stream on my device or laptop
How do I contact this model?
When is the next update?
So what else would you be catering to? Let's not pretend an adult customer needs a lot of hand-holding here. Technical issues aside, what do Members want or expect?
They expect to get the content they paid for and they expect to have a good 'user experience'. Do they expect a chat feature? Do they expect forums and social networking? Perhaps but it also greatly depends on what KIND of adult website you are promoting. Some niches rely heavily on Member interaction while others do not.
But again, and finally, catering to your Members via good Customer Support is important but is not THE KEY TO SUCCESS. It is a factor but how much time you spend on it really depends, I think, on the feedback you get from your own members.