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Trust matters. Unlike brick and mortar, websites don't exist in a neighborhood. A customer can't see that you are in an expensive building with a high rent and other reputable businesses nearby the way they can offline. Anything you can do to increase the feeling of trust a new buyer or recurring member feels for your site is essential. Many customers choose not to buy because they fear hundreds of dollars of charges, bogus offers, misuse of their private information, etc...
It does not matter if your site is honest nearly as much as it matters if a prospective customer feels it is honest. People buy what they believe is safe, and if your site is littered with typos, is hosted in dubious ways, uses billing methods that feel shady, brought them to it in a way they distrust... It damages your ability to convert or retain them - even if you are a squeaky clean business. There are plenty of ways to improve consumer trust and they are likely the fastest way to improve sales from your new or existing traffic.
That's true for any online business in 2014, mainstream or adult.
Happy New Year
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