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Shufuni was frustrating because they had no Content Partner Program but instead relied on profile views etc. This meant no banners for Sponsers, just watermarks. That kind of business model doesn't really help Paysite Owners all THAT much, except when it comes to branding, type-ins, etc. This is very important so sites like Shufuni had their place in the grand scheme of things.
But they were hard to track down, anyone running it, and the site itself was slow to load. Even videos uploaded to existing profiles took forever to encode and appear on site. So I'm guessing they had a skeleton crew and weren't making enough bank to keep running it. And judging by their traffic they weren't attractive enough to another existing tube to buy it.
That, or the Illuminati.
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