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Sponsers: What Percentage Of Your Sales Are Affiliate Sales?
Just curious as to what the ideal percentage of affiliate sales vs. non-affiliate sales should be from a program owner's perspective. I know the reliance on affiliates has been "shifting" (shall we say) lately but what percentage of a program's sales come from affiliates?
For Porn Nerd Cash the percentage of affiliate sales versus non-affiliate sales is about 30% affiliates. How does this compare to (successful) programs? Currently we have almost 1000 "active" affiliates (according to CCBill), with about 8% sending consistent traffic (thus the sales).
So, 8% of our affiliates are producing almost 30% (29%) of our sales. Is this good or bad in today's shrinking adult market place?
My feeling is that Porn Nerd Cash should be working to get that affiliate percentage even higher.
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