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mp4: h.264 video codec, AAC audio codec.
Looks like ffmpeg now supports h.265 so after I do some research, we may switch to that codec for video. From what I gather, it's what h.264 should've been -- but don't hold me to that because I haven't done a whole lot of research on the matter.
FLV is outdated, as is avi (xvid/divx), wmv, mpeg, etc.
MP4 is the standard, supported everywhere (except for maybe systems from like 15 years ago).
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