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I think it's great. I go into to get a haircut and they know the exact details of every haircut I've ever had. Same thing when I order Pizza.
The other day I had to set up an account with UPS and they asked me a number of questions so they could identify me. They knew every street I've ever lived in in the past twenty-five years. We are worried about what the NSA is doing, but that's nothing compared to the data UPS and Fed Ex has on you...
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