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Originally Posted by Far-L
I agree that it is marketing 101 but how come there really aren't any keyword rich domains that have distinct brands? It isn't like the domainers are not intelligent, complacent with status quo perhaps, but being savvy marketers was what got them into those choice bits of domain real estate in the first place.
Pussy.com and orgasm.com were huge presences on trade show floors a few years back but weren't both of those domains recently were up for auction? They are excellent keyword domains for sale; however, imo, they are not brands, even though obviously a ton was spent on branding them through the years.
Then there are those brands that seem to be fading, Wicked, for example, and it isn't like they don't have a traffic resource to support them or the keyword domain pegged for type-ins.
What am I missing?
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I agree that the samples you listed are not necessarily "brands" by a brick and mortar sense. That being said, people are more Internet/domain savvy and realize the value of a short, easy to remember (ie "brandable") domain.
They are much likelier to feel "comfortable" enough to buy a membership or follow a referred link on Pussy.com as apposed to some other long domain which anyone can buy for reg fee. The obvious never-ending supply of type-in traffic and long history of back-links doesn't hurt either.
With that said, I do believe domains are Real Estate. If you buy a "Pussy.com", you are sitting on a steady income ... Even if that income dwindles over the years, the domain will always have a value that is likely to increase. There will always be somebody willing to pay the money to try and turn it into a "brand".