Originally Posted by TheSenator

I have known this for a long time and have adjusted to being blind but effective.

My clients know exactly how they come up when keyword words or phrases are used. Google is moving to a more semantic way of searching.
For example, where can I get "Portuguese food near me" and Google will answer.

If your website is not set up properly to answer questions then it will search else where. Structure of your site is extremely important along with proper TITLES and descriptions.

You also need quality content that is original and not found anywhere else.