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Your are off on so many ways.
First
When debating Mac price don't talk about building a computer it holds ZERO RELEVANCE.
Does no one get that?
1. Who cares what the reason is mac get less viruses , THEY GET LESS VIRUSES! Less build in ads etc. I have a sony laptop and I watch Hulu and Comcast online and you know how many times I get a popup that takes my movie out of full screen and it drives me nuts and I have to go to disable it you never get that on a Mac ever
2. People prob buy more cheap toilet paper does that make the cheap sand paper stuff better? Nope. Makes it cheaper.
Consumers buy a superior package. Apple design, hardware , cloud , itunes iphone, included software , ease of use , the brandname , support and cool factor etc etc u simply DO NOT GET WITH ASUS OR HP ETC..
4. Ur are right about the os being a big part but u don't put a price on a superior os?
So ,people that want a better os amd don't build a whole computer are being ripped off
Furthermore ready link posted pcs not really cheaper anyways...
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