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Example - You know you can send your traffic to sponsor'a' and it does $10 per 1000 uniques then send 3/4000 to new sponsor'b' - If it isn't averaging out about the same (or better!) then drop them.....
Of course that's only if you know your traffic well - If you don't then you really should be doing a,b,c testing with different sponsors - Then you need to throw as much as you can at the test...
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