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The phones these days are just about able to surf regular sites just as well as the mobile optimized ones. I think it is mostly apple products that need the special setups?
I could be wrong, but that is my take on it.
We setup our content for use on all mobile devices for people. And in our mainstream stuff, we noticed that we have to make a sepcial setup again for apple, but other phones and devices are fine.
In the end we will make an app just to include it in the stores.
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