Instead of maintaining both a mobile and desktop version, we've since converted to a responsive design (on several of our sites) and immediately -- I mean immediately -- saw what used to be lackluster mobile conversions become consistent conversions.
While responsive is not perfect, it indeed provides mobile users an experience close to desktop with the added benefit of familiar presentation and design elements that the end user is accustomed to when visiting our pages.
Also important to note, where we had a an approximate 90 second time-on-site metric with a dedicated mobile option, our responsive design has given rise to a more than 6 minute time-on-site metric for our mobile users, clearly indicating it is being well received. Our desktop traffic has always been consistently good. But the mobile end always lagged behind even with a dedicated mobile option.
In the end, I think we made the right choice in completely getting rid of our mobile option and focusing entirely on responsive.
BTW, nice to see you around Shap
