"New customer retention on porn banners was four times higher than that of our Facebook ads.". I find this more relevant than the "low price of 90% less than what the big guys charge", since if many in mainstream will buy ads in porn, the low price will no more be (supply/demand: save only 50% or less), but the retention would stick.
I wonder how many mainstream ad depts are reading this article.
If mainstream ads in porn sites will become really popular.. not only they do it for branding and do not care for signups ratio that much; but simply they have more money than the mostly small porn companies, demand/supply rule. So a porn ad cost 10% of mainstream now, if grows to 30%+ is 3 times now, too expensive to buy ads for programs just making money with signups. Either revshare or PPS or CPA, it is hard already now, I wonder if price is 3-5 times higher.
It would increase profit of who sells ads like tubes: the article mentions xvideos and youporn, and shows screenshots of pornhub - Manwin should be happy (but not Mike South lol). Ad networks happy too perhaps - exoclick, juicyads, adexpansions , ero-advertising etc. - but maybe no: mainstream ad networks may replace adult ones in tubes if mainstream customers ask them porn space, perhaps?
But how many very big mainstream corps with a brand are ok with getting morality associations starting boycott campaigns, for just a 90% discount the online ads (which is a small % of total ads, count TV, printed etc.)? Also now it is 90% discount, but more mainstream ads, less the discount - if that's just 50% saving at some point, not 90%, it is not worth the dirt for most. Sure not worth for the mega big corps in stock exchange. But can be ok for the smaller and private ones, in need to grow a brand (as this eat24). We may not see ads of Jack Daniels or McDonalds really (McDonalds also targets kids with the clown, imagine the joke meme's).
So no need for big corps, a few of eat24's would be enough to multiply the ads costs, at that time no any porn ads left in porn tubes - only mainstream - imagine how funny
Not all their data may be correct. It says that only 1% of porn ads it is dating+cams+pills combined, like if 0.33% dating, 0.33% cams, 0.33% pills. I see more myself. Pay site conversions it nad in tubes, how 99% of ads would bring to that. Perhaps they seen brazzers banners in pornhub (fills the unsold?), and mistaken many cams/dating ads for "porn", how you think.
In
porn users statistics: 70% are between the ages 18-24. Well, but 13-17 are watching too, add them, can't be only a 10% of over 25 left. This 70% means under 24, corrected (censored) into
18-24 perhaps. Still, are the 25+ so few online?
About the 85% watching between 7PM to 3AM... true for the 70% made of under 24. But for cam pay users, who is mostly over 30 (stable job and wealth), I see in our cam sites, many access from office, in mornings or early afternoon. They have a wife when at home, so the expensive live affair is to be done at work. Esp. attorneys, accountants they have own room, they can lock or tell secretary do not disturb. Unsure if they order pizza's there.