Quote:
Originally Posted by ravo
I know the article doesn't mention directly, but they were measuring ROI, and the inference is that ROI was positive.
That's the beauty of online advertising - ROI is directly and easily measured, unlike off-line ads.
|
Of course they were selling a product that is measurable and you can see that they are on top of their game in the segmentation and analysis of their results.
I wish I could hire the writer
.