Quote:
Originally Posted by DamianJ
It would be utterly mental to spend 5 years building a brand to kill it unless you were being forced to. I mean, what POSSIBLE, logical reason could there be for doing that. Unless a big ass lawyer was telling you that you had to?
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I tend to agree, this seems like more of a moral decision and although I respect his decision it's not something I'd do personally.
Good luck with the rebrand!