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The debate about adblockers has been around for years, as has anonymous surfing and cookie blocking in browsers, among other things. And there will always be a debate over them and who controls the user's desktop.
But the reality is that AdBlockers are not going away anytime soon -- and not just in the form of add-ons. They are built into browsers, firewall software and even standard "anti-virus/firewall" software. Heck, Symantec has been bundling theirs for a decade now.
As such, it is simply not a smart business decision to ignore their prevalence without trying to use alternative means to engage those that do use them. Doing so means you are leaving money on the table.
At the very least, have a fallback CSS text block, in which you can place your advertising links, for display when a banner blocked.
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NSFW
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