Quote:
Originally Posted by matuloo
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Generally speaking, the performance of broker banners is really poor IMO, what I see is a CTR of about 0.4-0.5% and only about 1.5 cents per click, which is about 7 cents per 1000 banner impressions ... these are numbers from exoclick for example, for a typical mix of traffic with US being the most etc...
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Don't forget, a lot of people are buying on CPM rates. So a good thing to do is placing the banners of 2 or 3 different brokers so you get the highest CPM in return for each ad spot.