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There is really no secret.
They used the amateur business model. Basically the Ex-Girlfriend type girls, but in webcam. Everything has the amateurish look, and the surfers really like that.
Even tho Streamate is pretty respected over here, they are way behind chaturbate right now, because streamate has that "pornstar look", and its full of studios with the same type fake girls.
For example, there is a Colombian Studio in Streamate that has like 40 girls all stacked in lockers, working from the same apartment, it's pretty crazy if you ask me. I think the illegal Colombian cafisho that is putting all those chicks in lockers, post in this forum. I even heard that once a girl makes the cafisho some good money, he pays the girl the silicone implants to jump over the next level. Fucking crazy.
In Chaturbate you won't find shitty things like that... In chaturbate, the girls mostly work from home and are truly Free and independent. That's actually a good thing about them, I like that. Obviously this last part is something I personally think is good, not something Im saying the surfer is taking into consideration, but probably something showing the good business model they have that respect the models.
I had some doubts when they talked about selling affiliate traffic, but then PunkerBarby listened to us, webmasters, and decided to stop that idea, that's great, a sponsor listening to affiliates is not something you see every day in this business.
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