I know I'll get slapped for this, but adblocker is awesome. As a consumer I'll still do my shopping online but at least I won't have to put up with unstoppable commercials for every single youtube video I want to watch.
And if you're a Mac user who surfs with Safari, It's DONATIONWARE. Pay anything you want, or grab it for free.
http://safariadblock.com
Works perfectly and doesn't even require a restart of the browser.