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I use WMV for my sample galleries.
MP4 is good to re-encode and to offer different option. But WMV is easier to edit and to manipulate on the go, for me.
Also, users in windows can open WMV easier, just with one click on the gallery... However to open the MP4 you either need to download the file to your computer, or do some dilligent configuration.
Of course if you offer MP4 in very good quality, webmasters will need to re-encode to WMV.
Just one question, if I buy some content, do you currently deliver both formats? Or you currently deliver only WMV and you are looking to switch to MP4?..
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