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Normally buy it now disappears after the first bid is made.
Back in my storage unit buying days I found a stuffed Christmas bear that Walmart puts out every year. They all look the same, but the bear is holding a sign that has the year on it. This one was from 2000 (it was 2009 when I sold it). I saw them going for about $25-$35 so I put my up with a buy it now for $100 and someone actually took it. They likely could have had it for around $35 if they just bid on it, but I guess they wanted it bad.
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