Quote:
Originally Posted by wehateporn
http://news.bbc.co.uk/1/hi/3006486.stm
"Once it becomes just a word, it erodes the value of that brand."
"For the likes of Google, Hoover's experience is a cautionary tale - it has essentially lost the exclusive right to its name. "
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Ask the people who've lost their domains to Google via trademark disputes if that's the case.
The definition of Google meaning to search is more than Google could have ever possibly hoped for.