|
Here is my two cents, and from various industries...
If your competition lists their pricing, you should too. If they don't, you should at least list your "starting at..." price point.
Without listing a price can be bad to attract consumers, as well get in people who waste your time that have no idea what your price point is.
We offer software and our competitors don't list prices, or do so in a way that is not very clear. As we have multiple levels of service, we created a "low ball" figure to compete with some providers who offer sometime similar, but have a far inferior product; therefor we needed to try and show them ours.
However, we since removed the low end and out in our pricing based on our true target audience. We haven't received as many leads, however the quality has been far superior to before. For instance, maybe 1/2 the leads but 4-5x better. This is important to us as we typically spend about 30-45+ minutes doing a demo of the software.
We made this change early this month and just noticed one of our competitors did that same!
Point being, it depends in your competition in the space. Don't try to undercut others and sacrifice quality, show a real value and why it's worth more.
|